Services:

Media space in Serbia is vast, often without standardized mechanisms of realization of agreed obligations. After the limitation of commercial space to 6/12 minutes per hour, "packing" of commercial blocks has become a very complex job for the broadcasters, due to pre-accepted obligations.

In such situations it is very important to monitor the realization of a media plan, in order to provide conditions for optimal campaign effects.

Direct Media operates with all data bases used for monitoring regularities and success of each individual campaign. Monitoring is conducted on daily bases, and all necessary corrections or changes are done promptly and in the best interest of the client.