Services:

Every new campaign is a new experience for us and an opportunity to show what we can do, but also to constantly improve. Every completed campaign is an opportunity to spot what was good, what the effects are, where the competition was left, but also what can be improved in forthcoming activities.

Hence, for us, a campaign is not complete with the last airing of a commercial or the last printed advertisement. This is where analyses start, as an important part of the whole process.

Evaluation of campaigns is a part of a partner-relationship, and realistic evaluation is an obligation to the client as well as to us. The very fact that a budget was invested into a campaign requires a report on how the money was spent and how the campaign affected targeted consumers.

Good quality evaluation, in a spiral cycle of marketing, is actually the beginning of new planning of advertising.