Services:

Research and analyses of current situation and environment are the beginning to every good plan. This is an important phase in preparation and creating a strategy for the media positioning of every client. It includes getting to know the market and researching the habits and movements of target groups (TGI), favorite media- TV- station and program, radio- program, newspapers and magazines, as well as the internet- web sites, watched, listened to, read or visited by potential consumers. We use high ranked researches and methodologies of eminent companies (AGB, Print Adex...).

These are only a few of the most frequently used programs and researches:

Research of TV viewing

• AGB - 800 people-meters in 890 households (2,717 respondents). Currently the leader in providing services of this type.
• TV viewing is monitored on the total population older than 4 years of age.

Optimization of media plans

• X*pert is a program showing possibilities of different versions of a media plan used in fine media panning and precise program choice to optimize the budget.

Research of the print media

• SMMRI - in February 2003 SMMRI started monitoring readership ratings of the printed media and advertisers in them. This type of database is known as PrintAdex.

Life Style and Consumers' Habits

• MEDIANA is an agency that has been conducting this type of research on quarterly bases, since December 2002, on 2,500 respondents with the TGI license.