Portfolio:

Media and market surroundings:

• Beer as a category in advertising is one of the most advertised categories.

Agency proposal:

• Connecting the brand to the biggest sport event in 2006 and to “annul” competition’s Lav beer sponsorship of national team of Serbia and Montenegro.

Campaign effects:

• Brand awareness increased.
• Competition Lav beer was disabled to advertise during TV broadcasts of matches of the Football World Championship.