Meridian Banka change of name and visual identity
Media and market surroundings:
- Investment in advertising, regarding category of banks increases constantly
Agency proposal:
- Advertising within Basketball European Championship having in mind that competition, ProCredit Bank, was official sponsor of the Championship.
- Block bumpers - at the beginning and at the end of the commercial blocks during the broadcasts of the matches.
Campaign effects:
- Successful change of image.
- Special media exposure.
- Developed unusual form of advertising.
- Extended campaign effects.
