Portfolio:

Media and market surroundings:

• Coffee as a category in advertising is one of the most advertised categories.
• Grand Kafa and Don Kafa are leaders on the market.
• Main competition Nestle Nescafe.

Agency proposal:

• Floaters instead of classic banners, appearing in certain parts of the day.

Campaign effects:

• Brand image is created.
• Brand awareness increased.
• Introduced difference in relation to competition Nestle Nescafe.