The agency:

Investing in social environment presents, nowadays, an unomittable part of business. Direct Media understood this before arrival of international companies that have introduced these activities. We believe that investing in society is an obligation, but at the same time investing in self, for only in a more developed, richer, more satisfied society our business gets a real meaning.

Direct Media has chosen principles of humanitarian work and corporate philanthropy, which involve regular donations to those who need them most, without necessity of emphasizing this to the public.